Launch to an ever-growing connected Freeview audience and reach 12.7million connected TV homes and drive incremental digital TV revenues with your content.
An opportunity to engage with 'Cord-Cutters', hard to reach, light-linear TV viewers. Broadcast content still accounts for 2/3rds of all video viewing, across all devices. BARB are able to measure any BARB reported channel on Connected TV's, in addition to the channels allotted Freeview LCN. There is unlimited capacity for future channels to be added.
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95% of UK homes can receive Freeview.
11.3million UK homes ONLY receive Freeview
27million homes with TV's (95% of the UK)
80% of UK homes have a Broadband connection
47% of UK homes have a smart TV (predicted to reach 56% by 2023)
13.2million homes have Smart TV's connected to the internet
Key learnings from consumer behaviour conducted by IAB
Ads relevant to the programme were preferred
Viewers made a direct link between the programming and the ad content. The experience was described as immersive, seamless and preferred.
The UK Connected TV (CTV) market has been gaining momentum over the last 12 months as audiences have continued to diversify their TV viewing habits and, in turn, brands have started tapping into the exciting opportunities that CTV advertising presents.
Source: IAB Changing the Channel: A comprehensive guide to Connected TV
US figures are not to be ignored, with programmatic TV ad spend estimated at $4.73 billion in 2018.
Source: Martyn Bentley, UK commercial Director, Audience Project