Revenue generation from Connected TV
BVOD (Broadcaster VOD)
A video content service delivered by a broadcaster, typically funded by advertising and therefore free to the user, can increase their revenue streams.
DAI (Dynamic ad insertion)
Campaign optimisation technology that allows advertisers to dynamically change ads within VOD content, ie. swap the ad creative shown, making it possible to target specific viewers rather than serving the same advert to each viewer.
Digital video advertising revenues have seen 17% YoY rise (2018/2019), whilst traditional TV revenue has declined.
Connected Freeview can record IP address of viewer, number of impressions and extent of advert watched.
By 2023, UK is expected to be the world's third largest OTT market with a revenue of $6.8 billion.
Source IAB Connected TV report 2019